Today, Intel and Microsoft backed the HD-DVD format by Toshiba in the battle over a standard to succeed DVD. This basically means that they will back the format, at the expense of the Sony lead Blu-ray rival. Other HD DVD supporters include NEC and Sanyo. The companies cited reasons such as low-cost manufacturing, future proof compatibility and superior capacity and interactivity as the reason for their move. HD-DVD is set to go head-to-head with Sony's Blu-ray in a replay of the rivalry a generation ago between VHS and Sony's ill-fated Betamax.
Supporters of the Blu-ray technology include Apple Computer, Dell, Hewlett-Packard and Samsung Electronics. Among Hollywood studios, Walt Disney and Sony Pictures Entertainment back Blu-ray, while HD DVD supporters include Paramount Pictures, Universal Pictures and Warner Brothers Studios.
So, its another format war, where customers are the losers...
Update: Paramount Home Entertainment is the latest company to back the Blu-ray Disc format as the next-generation DVD standard.
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